How can I use Google Plus's authorship capabilities to make my blog more profitable?

This is a guest post, courtesy of Murray Newlands!

In 2011, we saw for-profit web browsers make a comeback when Chrome, aided by a massive and questionable advertising campaign, knocked off Firefox to became the world's most popular desktop web browser.

Since the end of 2011, Google has aimed their sites on Facebook, firing the first salvo by tying its own social network into Google Search results and ramping up its Google Plus advertising campaign. However, this has also allowed bloggers to associate their blog posts with their Google Plus profiles, which has some advantages for the author. In the Future of Publishing premiere, VigLink CEO Oliver Roup, Influence People CEO Murray Newlands, and HupPages CEO Paul Edmonson discuss how Google Plus/Google Search integration is changing the content creation industry:

Why does Google Plus matter, and how can you use it to make your blog more profitable?

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Customize your post footer

If you've got some spare time this week, why not tweek your post footer. It's the first thing a reader is faced with at the end of your article so you need to make a good impression. A post footer can usually contain the number of comments, tags, Author’s name or date published. Even without any HTML knowledge, using Blogger you can edit the basics of your footer by choosing to Edit the Blog Posts section from your Page Layout in the Design tab. You can choose what to include and how they should be arranged to your viewers. Blogger even offers you share buttons which, although might not offer as many platforms as external applications, has recently been updated to include Twitter, Facebook and Google +1, with the removal of Google Buzz.

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