Goal of monetizing your blog

So you’ve finally decided to monetize your blog, but what kind of results are you expecting? The top earning blog, The Huffington Post brings in a whopping daily income of an estimated $29,869, which is produced mainly from PPC (Pay per click). I’m sure you’re not naïve enough to think that your blog will begin to earn this much from day one, but with time and effort, what’s stopping you? You need to think about the amount of possible income you’d be happy with, and how much time you’re willing to put in for it.

Active Income

Active income is what most bloggers achieve by marketing their blogs, PPC advertising, etc. It is the result of putting in time and effort and getting paid for that time and effort. It’s easy to earn active income, so long as you’ve got a steady amount of traffic visiting your website. You can read how to generate more traffic, here. Although it’s easier to earn active income than passive income, it can be far less reliable.

Passive Income

A blogger’s main goal when monetizing their blog should to eventually earn a specific amount of passive income, whether it be $1000 per day or per year. Passive income is money you earn without having to put in extra time. It’s money that you would earn if you stopped all forms of active income. Passive income can be beneficial to any person; because it gives you added security. Outside of the blogosphere, people earn passive income from interest on their savings account, or perhaps they own royalties from a film or book, every time one is sold, they earn a percentage of money for years to come. You can use your blog to generate passive income by maybe referring people to ad networks.

With blogging, any income could technically be considered passive income, especially if you only put in a few hours per week. Your blog continues to grow and earn money while you eat, sleep and live life.